Get Your Speed On with New VW Golf R iPad® App
It's fast. It's sleek. It's an incredible ride. Need to tap into your inner speed demon? Try our new iPad® app devoted to the Volkswagen Golf R.
Volkswagen owners tend to be a passionate bunch—tattooing VW logos on their arms, saluting one another with a honk and a wave as they drive by. But Golf owners take that enthusiasm up a notch: Since it was first introduced in 1975 in the U.S., the Golf has inspired a cult following of creative types, gearheads, speedsters[1] and other fans of compact, performance-minded cars. Plus, Golf owners feel personally responsible for getting Volkswagen to bring the coveted Golf R to America. “Volkswagen is fortunate to have so many loyal and dedicated enthusiasts,” says Jonathan Browning, president and CEO of Volkswagen Group of America. “Their passion is a huge reason why the Golf R exists.” How many other car companies can say that?
So when it came time to create a brochure for the all-new 2012 Golf R, Volkswagen realized it needed something more than a few glossy pages. Hence the new Golf R Drivers Forever iPad® app was developed, with contributions from the many ardent and devoted Golf owners and fans.
The highly interactive app performs like a sleek multimedia magazine that’s been given exclusive backstage access to the Golf R world. Documentary-style short videos and photo galleries allow glimpses into the making of the car, and interviews with designers and owners tap into the emotional bond Golf R drivers have with their vehicles. One highlight is the interview with celebrated hot rod designer Chip Foose, as he sketches in his studio and shares stories about his first Volkswagen (a Golf). Users also get one on one time with Frank Brüse, of Volkswagen design, and Jörg Janzen, head of chassis development—among others.
One thrill of the app is getting the chance to peek under the hood without getting covered in grease. DIY-types will be interested in the 360-degree view that lets you rotate at the swipe of a finger, plus detail shots for closer inspection. The section on engineering includes a ride-along with the Golf R development team as they work. Performance fans, meanwhile, will get a thrill out of watching the Golf race cars zip along Germany’s infamous Nürburgring track.
The app also provides a blend of nostalgia and modernity with sections on the evolution of the vehicle and the all-new 2012 Golf R. To top it off, the entire app is shareable, giving users plenty of opportunities to send favorite features to a friend as well as feel part of the greater VW community as a whole.
Features:
- Golf R interactive 360
- Golf R color visualizer
- Golf photo gallery and illustrations
- Enthusiast event photo gallery
- Behind the scenes with AWOL Films video
- Video interviews with owners and enthusiasts, including Chip Foose
- Golf historical footage
- Meet Frank Brüse, VW design video
- Meet Jörg Janzen, head of chassis development
- Golf at The Nürburgring track video
The Golf R iPad® app is available for free at the Apple App store.
